Blog about marketing and business

Rafal Golan | January 9, 2024

Data protection trends in e-commerce for 2024

With rapidly evolving technology, changing regulations and growing consumer awareness, the issue of data security has become crucial for anyone doing business in the digital world. Every year eCommerce evolves, and with it comes new challenges and opportunities in data protection. In 2024, we expect to see some significant changes that could revolutionise the way […]

Marketing Threads

Karolina Małysz-Czyż | January 8, 2024

Threads Application – what is it and how does it differ from X?

Poles have the opportunity to use a new text app from META later in 2023. Threads, as the new social medium is called, was launched on 6 July 2023. Within five days of its launch, the app had gathered more than 100 million users. At the beginning of this month, the channel also made its […]

AI Business Data anylysis Facebook GDPR Google Marketing

Rafal Golan | July 29, 2023

Newsletter and GDPR – what do you need to know?

If you have customers or subscribers from the EU and want to send them a newsletter by email, you must comply with the EU General Data Protection Regulation (GDPR). Newsletters and GDPR - what do you need to know before preparing your mailing? How does GDPR affect email marketing and how to send GDPR-compliant newsletters?

AI Business Data anylysis Facebook Marketing Uncategorized

Monika Paszkiewicz | December 30, 2022

How do I retrieve leads from a Facebook Ads campaign?

One of the common questions from novice marketers using Facebook Lead Ads campaigns is: How do I retrieve leads from a Facebook ad campaign? This is because the ad panel is not very intuitive. How do you take leads from a Facebook ad campaign in 2023? Update: July 2023 To download contacts acquired through Facebook […]

Business Facebook

Justyna Dębowska | December 13, 2022

How do I set up an advertising account on Facebook? Step-by-step guide

We have known about the importance and impact of online marketing for a very long time. Promoting your company via Meta Ads is the first step towards increasing recognition, building brand image and, of course, acquiring customers. However, many first-time marketers start their adventure with Meta Ads by asking: How do I set up a […]

Facebook Marketing

Jakub Papuga | November 27, 2022

How do I set up a fanpage? Step by step guide

One of the most common questions from budding entrepreneurs and digital marketers is: How do I set up a fanpage? Web users are often looking for a step-by-step guide that explains how to set up their first Facebook business page. In this article, we will show you how to set up a Facebook fanpage step […]

Business Data anylysis Trends YouTube

Rafal Golan | July 3, 2022

Gen Z prefers video that promotes a sense of community and relaxation, says new YouTube report.

In order to better understand how Generation Z producers and viewers are influencing the newest video trends, YouTube just issued a new Culture & Trends study. To provide users a deeper understanding of what is now popular in pop culture, the study includes research data from more than 10 different nations. According to the study, […]

Data anylysis Facebook

Monika Paszkiewicz | June 17, 2022

How to plan an advertising budget and how much to spend on advertising?

If you’re a professional dealing with paid campaigns, you’ve probably heard these questions countless times. If you’re on the other side of the barricade, meaning you’re outsourcing campaigns for your business, you probably end up wanting a specific answer. Not this time. In this article, I’m not going to answer the question of how to […]

Business Data anylysis

Rafal Golan | May 5, 2022

12 reasons to hire an advertising firm rather than starting your own department.

Why engage an advertising agency rather than go with an in-house model? One of the most common queries I get is why a company should use an advertising agency rather than deal directly with various media suppliers. Business owners frequently argue that by bringing their marketing in-house, i.e., forming their own team within the company, […]

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