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    Category: Data anylysis

    AI Business Data anylysis Facebook GDPR Google Marketing

    Rafal Golan | July 29, 2023

    Newsletter and GDPR – what do you need to know?

    If you have customers or subscribers from the EU and want to send them a newsletter by email, you must comply with the EU General Data Protection Regulation (GDPR). Newsletters and GDPR - what do you need to know before preparing your mailing? How does GDPR affect email marketing and how to send GDPR-compliant newsletters?

    AI Business Data anylysis Facebook Marketing Uncategorized

    Monika Paszkiewicz | December 30, 2022

    How do I retrieve leads from a Facebook Ads campaign?

    One of the common questions from novice marketers using Facebook Lead Ads campaigns is: How do I retrieve leads from a Facebook ad campaign? This is because the ad panel is not very intuitive. How do you take leads from a Facebook ad campaign in 2023? Update: July 2023 To download contacts acquired through Facebook […]

    Business Data anylysis Trends YouTube

    Rafal Golan | July 3, 2022

    Gen Z prefers video that promotes a sense of community and relaxation, says new YouTube report.

    In order to better understand how Generation Z producers and viewers are influencing the newest video trends, YouTube just issued a new Culture & Trends study. To provide users a deeper understanding of what is now popular in pop culture, the study includes research data from more than 10 different nations. According to the study, […]

    Data anylysis Facebook

    Monika Paszkiewicz | June 17, 2022

    How to plan an advertising budget and how much to spend on advertising?

    If you’re a professional dealing with paid campaigns, you’ve probably heard these questions countless times. If you’re on the other side of the barricade, meaning you’re outsourcing campaigns for your business, you probably end up wanting a specific answer. Not this time. In this article, I’m not going to answer the question of how to […]

    Business Data anylysis

    Rafal Golan | May 5, 2022

    12 reasons to hire an advertising firm rather than starting your own department.

    Why engage an advertising agency rather than go with an in-house model? One of the most common queries I get is why a company should use an advertising agency rather than deal directly with various media suppliers. Business owners frequently argue that by bringing their marketing in-house, i.e., forming their own team within the company, […]

    Data anylysis Facebook

    Jakub Papuga | April 21, 2022

    What is Meta Ads custom indicator and how to use it to optimize ad campaigns?

    There is a lot of talk about data analytics in the Meta Advertising (formerly Facebook Ads) system. The power of the pixel or the need to set and monitor KPIs is often raised. Most often, it’s simply CPC, ROAS, or cost per acquisition. Even though I’ve been in the industry for almost ten years now, […]

    Data anylysis Facebook

    Jakub Pałucha | April 21, 2022

    How to pay less for Facebook ads and get better results?

    Is there a universal marketing model you can apply to your Facebook ad campaigns? Will it produce spectacular results? Unfortunately, I have to worry – there is no golden mean. But by running your campaigns according to certain patterns and tests you can improve your results and significantly increase your ROAS! From this article you […]

    Business Data anylysis

    Paulina Smagacz | April 3, 2022

    How do you use image marketing to increase sales?

    Whether you’re creating an ad for television or simply for social media you’ve probably wondered how the various elements, influence the viewer. In addition to basic determinants such as well-chosen text, headline, or even an attractive offer that you are trying to advertise, there are other equally important factors. One of them is precisely the […]

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