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Jakub Papuga | April 21, 2022
There is a lot of talk about data analytics in the Meta Advertising (formerly Facebook Ads) system. The power of the pixel or the need to set and monitor KPIs is often raised. Most often, it’s simply CPC, ROAS, or cost per acquisition. Even though I’ve been in the industry for almost ten years now, […]
Jakub Pałucha | April 21, 2022
Is there a universal marketing model you can apply to your Facebook ad campaigns? Will it produce spectacular results? Unfortunately, I have to worry – there is no golden mean. But by running your campaigns according to certain patterns and tests you can improve your results and significantly increase your ROAS! From this article you […]
Paulina Smagacz | April 3, 2022
Whether you’re creating an ad for television or simply for social media you’ve probably wondered how the various elements, influence the viewer. In addition to basic determinants such as well-chosen text, headline, or even an attractive offer that you are trying to advertise, there are other equally important factors. One of them is precisely the […]
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